High Times Slated to Launch Retail Stores this 2020

Cannabis

Cannabis-focused publication High Times recently announced its intention to introduce its own brand of cannabis product through its very own retail stores. According to a news update posted on the magazine’s website, there will be two High Times-branded locations in Las Vegas and Los Angeles.

The parent company of the publication, Hightimes Holding Corp., said that the retail stores will bear the logo and name of High Times. It will be carrying memorabilia associated with the publication. Moreover, the stores will be distributing “licensed products of the company and various cannabis products.”

Deciding to establish its first two locations in Las Vegas, Nevada and Los Angeles, California, High Times will soon be operating in two of the biggest cannabis markets in the United States. California and Nevada both have legal recreational marijuana laws in place.

The company expressed optimism in this venture. According to the news update, Hightimes Holdings “hopes to announce additional locations for other stores in the coming weeks.”

In an interview with Yahoo Finance’s On The Move, CEO Stormy Simon said that High Times is now ready to directly participate in the cannabis business. However, he clarified that it will not in the business of “touching the plant, per se.” Instead, it will be involved in “the last stages before it reaches a consumer.” This means that the publication will be working delivery, retail and connecting with customers.

As of this writing, adult-use recreational cannabis is legal in 11 states, while medical marijuana is allowed for use in 33 states. Illinois is the latest state to join the ranks of California, Nevada and other states that allow legal recreational use.

Simon is confident that the publication is suitable to run such a business. With 45 years under its belt, the magazine has covered a wide range of cannabis-related topics including legalization and market. Simon said that retail is “just the natural next step of taking [the] brand into the hands of the consumers.”

Read More at source: Plants Before Pills

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