About Us
Our Vision
Global commerce has evolved dramatically over the past decade and we noticed that small and medium sized beverage companies were finding it difficult to compete against large consolidated groups. As a result, we developed the BTN platform on the simple premise that helping beverage professionals connect with peers and better understand the global business landscape will lead to overall long term growth of the independent adult beverage industry.
Beverage Trade Network was founded as a response to the underlying challenges that beverage industry professionals face on a daily basis. With our integrated set of tools and services for wineries, breweries, distilleries and brand owners, our members can easily attract and engage with potential business partners from around the world.
Reaching out to the World
There are always some truly motivating stories being told when new wine labels are being designed, breweries are being founded or distillery tasting room doors are being opened. We love hearing about each and every hopeful company - not just the celebrated brands – and we strive to be an integral part of every story.
Everyday there are hundreds of beverage companies looking to find new partners and grow their brands, but even the most passionate brand owners can find it difficult to find a way to share their enthusiasm with the professionals who matter most. That’s why we designed BTN’s services to give our members the exposure they need to fuel their growth and the contacts they need to help them along the way.
A Global Culture
Our platform is more than just a tool you can use to help grow your beverage company, it’s a community of industry peers dedicated to creating new partnerships. Our members and partners make our company what it is. That is why our team is committed to growing alongside with you and adapting our services to best fit your needs. Our business philosophy is to, “Learn and Grow,” and we live by our code as well as preach it. This approach means we are always ready to listen to our members and try our best to actively provide you with the ultimate solution for your company. After all, our mission is to empower you with the right tools and knowledge to help you grow.
Our Team
Sid Patel
CEO
Sid has been in the wine and spirits industry for over 16 years. He founded his own wine company with brands from Australia, Argentina, Chile, France, New Zealand, Spain and South Africa. His first brand ‘Friday Monkey’ was sourced from the Riverina region of New South Wales. Having sold his brands in the USA to both independent retailers and national chains, small distributors to the nation’s largest distributors, he brings immense experience in building a brand from the ground-up.
Mauricio Pérez Rivas
CTO
Mauricio has been working in the sofware engineering & design industry for more than 14 years.
With a passion for software architecture and programming, he has pursued the goal to design and program modern and intuitive tools for BTN starting right at the first line of code.
He experiences a serious difficulty in avoiding working late, a problem somewhat compensated by going off the grid on his week end trekkings.
Malvika Patel
Vice President
In charge of accounting for BTN, USA TRADE TASTING, INTERNATIONAL BULK WINE AND SPIRITS SHOW AND AUSTRALIA TRADE TASTING. Malvika also oversees event planning and operations for BTN’s annual trade events and conferences in USA and Australia.
Lucía Domenech
Creative Head
Lucía leads BTN and its trade shows design and marketing creativity and has more than 10 years of expertise in wine branding and packaging.
Our Trade Events
Every year, the BTN trade shows brings together small and medium sized importers, distributors, retailers and suppliers together in New York, San Francisco, Melbourne and London for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Events hosted and produced by BTN are: USA Trade Tasting, International Bulk Wine and Spirits Show and Australia Trade Tasting.
