According to Health Europa, Cannabis cultivation experts are joining forces in an attempt to remove barriers that small gardeners and farmers face when getting into the cannabis industry.
Since Canada introduced cannabis edibles into its dispensaries in October 2019, much of the ‘cannabis 2.0’ talk has focussed on edibles as a potential savior of a legalization plan that has been plagued with quality issues, inexperience, and apparent deafness to consumer concerns. Now, many long-time industry players are looking to micro cultivators to be the game-changer.
Shelter, a Canadian cannabis products company, has announced the launch of its Shelter Craft Collective Division, designed to assist and promote the entry of small farmers to the cannabis market.
Shelter Craft Collective will be helping farmers with their cannabis cultivation through the processing and distributing of their harvest, providing branding opportunities, white-label services and access to Canada’s distribution chain.
Kyp Rowe, Business Development Lead for the division is a former Director of Operations with Choom and Sante Veritas. An experienced grower, Mr Rowe will leverage skills from his background in wineries and greenhouses to ensure farmers have the right tools to succeed. Also joining the team will be Community Engagement Lead Travis Lane, a well-known cultivator with deep experience in the pre-legal cannabis industry.
Read More at source: Health Europa